Legacy in the Making: Building a Long-Term Brand to Stand Out in a Short-Term World

ISBN-13: 9781260117561 / Angielski / Twarda / 2018 / 276 str.

Miller Mark; Lucas Conley

Opis

Based on groundbreaking research, this essential resource shows you how to harness your long-term ambitions to build a modern legacy.
Every organization hopes to be successful, but over time what true leaders want is to create a legacy--a durable difference and a lasting mark. Modern legacy builders--those who envision their legacies as in the making--are transforming the entire business landscape in distinct, powerful and enduring ways. They inspire and influence others around them and around the world. And they incorporate long-term ambitions into discrete everyday practices and habits.
Legacy in the Making reveals the five guiding principles that distinguish the "modern legacy mindset" and illustrates how a new generation of leaders and marketers are using this thinking to change the way business gets done. Drawn from years of rigorous research and an ongoing global study, this book reveals what sets great brands apart from their competition and inspires our collective imagination. In this book, you will learn how to create your own legacy by:
-Investing in personal ambition--beginning with your own-Building from the inside out around beliefs and behaviors-Maximizing your social impact and cultural influence-Breaking rules--including reconciling paradoxes-Cultivating enduring significance
Real-world examples from leaders at The Championships, Wimbledon; Lexus; The New Yorker; The Ritz-Carlton; Taylor Guitars; the Toronto Maple Leafs; and others illustrate how to build a modern legacy that will last. This essential resource will help you to marshal your own long-term ambitions to stand out in a world increasingly paralyzed by short-term thinking.