The Rise of Transtexts: Challenges and Opportunities

ISBN-13: 9781138944671 / Angielski / Twarda / 2016 / 248 str.

Benjamin W. L. Derhy Kurtz; Melanie Bourdaa

Opis

This volume builds on previous notions of transmedia practices to develop the concept of transtexts, in order to account for both the industrial and user-generated contributions to the cross-media expansion of a story universe. On the one hand exists industrial transmedia texts, produced by supposedly authoritative authors or entities and directed to active audiences in the aim of fostering engagement. On the other hand are fan-produced transmedia texts, primarily intended for fellow members of the fan communities, with the Internet allowing for connections and collaboration between fans. Through both case studies and more general analyses of audience participation and reception, employing the artistic, marketing, textual, industrial, cultural, social, geographical, technological, historical, financial and legal perspectives, this multidisciplinary collection aims to expand our understanding of both transmedia storytelling and fan-produced transmedia texts.

Recenzje

"The discussions of transmediation are about to enter their adolescence and this book is a proof of this. It constitutes a fruitful dialogue between some of the seminal authors of transmedia studies to this day and as a whole makes a compelling case for not only the continuing importance of studying the complex storytelling practices of the convergence era, but demonstrates the many conflicts and tensions inherent to these practices as well as to the associated academic discourse." - Indrek Ibrus, University of Tallinn, Estonia

Spis treści

Foreword: Transmedia Storytelling and Free LabourToby Miller The Continued Rise and Impact of Transtexts: An IntroductionBenjamin W.L. Derhy Kurtz and Mélanie Bourdaa Part IRethinking Transmedia:History and Typology of Transtexts 1. Historicizing Transmedia and TranstextsDenzell Richards 2. Still Searching for the Unicorn: Transmedia Storytelling and the Audience QuestionAaron Delwiche 3. Texture, Realism, Performance: Exploring the Intersection of Transtexts and the Contemporary SitcomBenjamin W.L. Derhy Kurtz and Simone Knox Use and Reception by Engaged Audiences 4. Transmedia and the FantextLouisa Ellen Stein 5. ‘I am not a tribute’: the Transmedia Strategy of The Hunger Games vs. Fans’ ActivismMélanie Bourdaa 6. Set in Stone: Issues of Canonicity of TranstextsBenjamin W.L. Derhy Kurtz 7. Star Trek Into Divisiveness: The Transmedia Successes and Failures of ‘Star Trek: The Videogame’Matt Hills Part II Through the Looking-Glass:Transmediating Text-Brands 8. Growing Stories into Vast Transmedia Mythologies through Narrative Design and Narrative ArchitectureGeoffrey Long 9. Bioshock: Rapture through TransmediaPaul Booth 10. Pro Wrestling's Immersive Story World and the Potentials of Transmedia StorytellingSam Ford The Industry behind Transtexts 11. Considering Transtexts as BrandsHélène Laurichesse 12. Let’s Talk About Texts, Baby: Proposing a New Model for Copyright in a Transtext WorldJennifer Jacobs Henderson 13. Transmedia Logics and LocationsHenry Jenkins