ISBN-13: 9781138927414 / Angielski / Twarda / 2018 / 216 str.
ISBN-13: 9781138927414 / Angielski / Twarda / 2018 / 216 str.
The relationship between politics and advertising is controversial, polemic and seen by many as inherently manipulative. It is however, key to the political system in Western democracies and, as such, is well documented. However, one component of this relationship that has yet to be investigated is the role of architecture. This book represents a ground breaking triangular analysis of the relationship between architecture, politics and advertising. Representation and Reification investigates how images of architecture are used in the UK and US election campaigns as advertising backdrops, sets for photo shoots, metaphors in policy arguments, and how this has silently, but fundamentally, influenced built form through the ages. No longer seen purely as a case of constructed buildings only evident in dictatorships, this book presents a case for a fundamental reconfiguration of our understanding of political architecture. It is now equally a question of imagery and democracies. Identifying an as yet unexplored relationship between architecture and politics through the medium of commercialised political imagery, it argues this politicised and mediated use of architecture has fundamentally influenced its 20th century development in both the UK and the US.