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The Advertising Agency (Rle Marketing): Procedure and Practice

ISBN-13: 9781138794382 / Angielski / Twarda / 2014 / 314 str.

Floyd Y. Keeler; Albert E. Haase

The Advertising Agency (Rle Marketing): Procedure and Practice

ISBN-13: 9781138794382 / Angielski / Twarda / 2014 / 314 str.

Floyd Y. Keeler; Albert E. Haase

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This book discusses the challenges of running an advertising agency in the early part of the twentieth century and examines the organization and operation of such agencies in great detail. One of the earliest manuals on planning and operating an advertising agency, this book was also one of the first to illustrate the vital part that advertising plays in the successful business, using six American advertising agencies as its sources.

Kategorie:

Nauka, Ekonomia i biznes

Kategorie BISAC:

Business & Economics > Reklama i promocja
Business & Economics > Marketing - General

Wydawca:

Routledge

Seria wydawnicza:

Routledge Library Editions: Marketing

Język:

Angielski

ISBN-13:

9781138794382