Event Bidding: Politics, Persuasion and Resistance

ISBN-13: 9781138679283 / Angielski / Miękka / 2017 / 144 str.

David McGillivray; Daniel Turner

Opis

This timely volume brings theory and practice together in one place to produce a critical appraisal of a phenomenon with a relatively recent history and is particularly suitable for students, researchers and academics of sports, events, tourism, and related subject fields focusing on the strategic and political dimensions of major events.

Spis treści

Introduction PART I: Politics - Contexts and Concepts. A history of bidding; Motivations to bid. PART II: Persuasion - Competencies and Campaigns. Bidding infrastructure: Demonstrating technical competency; Bidding narratives: Positioning through storytelling; Bidding tactics: Campaigning and lobbying; PART III: Resistance - Corruption and Contestation; Governance, ethics and impropriety; Resistance and alternative campaigns; PART IV:Case Studies in Event Bidding; Rio's 2016 Olympic Bid: Putting South America on the map; Marseille-Provence 2013: "The unquenchable thirst for creative destruction" Conclusions: The future of event bidding; Index