The Sponsor: Notes on Modern Potentates

ISBN-13: 9781138538757 / Angielski / Twarda / 2017 / 236 str.

Roscoe Pound; Erik Barnouw

Opis

The television sponsor has become semi-mythical

Spis treści

But First, This Message …; One: Rise; On The Eve of the Sponsor; The First 400; New System; 4: Monopoly Games; National; The Dispossessed; Uprising; Two Worlds; Senator Truman; Transition; QUALMS; Changing the Guard; Going Public; Demographics; Do You Agree or Disagree…?; Two: Domain; The Inner Fortress—the “commercial”; The Outer Defenses—“entertainment”; THE SATRAPIES-“public service”; Sphere of Influence—“culture”; Three: Prospect; Problem: Success; The Medium and the Biosphere; The New Liberation; Genie from the Tube; Jobs Wanted; The Circuses; Empires; Fringe Medium

O autorze

Erik Barnouw