Business Strategy: An Introduction

ISBN-13: 9781138470033 / Angielski / Twarda / 2017

David Campbell

Opis

Provides an introduction to the subjects of business strategy and strategic management. This book includes case studies of varying lengths with questions included for assignment and seminar work; and a discussion of both traditional theory and the research in the field.

Recenzje

'A clear and concise summary of many of the key concepts in Strategic Management. It should be of real value to students especially in the run up to exams.'

Professor David Parker, Aston University.

Spis treści

Part 1 An introduction to the strategic process; Chapter 1 Strategy and strategic management; Part 2 Internal analysis; Chapter 2 The business organization: competences and activities; Chapter 3 Human resources and culture; Chapter 4 Financial analysis and performance indicators; Chapter 5 Products and markets; Part 3 External analysis; Chapter 6 Analysis of the macroenvironment; Chapter 7 Analysis of the competitive environment; Chapter 8 Competitive advantage: strategies, knowledge and core competences; Part 4 Strategic implementation and management; Chapter 9 Evaluation and selection of strategies; Chapter 10 Strategic implementation; Chapter 11 Strategic development: directions and mechanisms; Chapter 12 Quality, operations, performance and benchmarking; Chapter 13 International and global strategies; Chapter 14 Social responsibility and business ethics; Chapter 15 Strategic management: present and future trends; Part 5 Case studies; learning-outcomes-grid Learning outcomes grid; suggested-case-questions Suggested case questions; Casestudy 1 Pilkington and its float glass innovation; Casestudy 2 The UK decorative paint industry; Casestudy 3 Ben & Jerry's Homemade Ice Cream Inc.; Casestudy 4 Who owns Newcastle United?; Casestudy 5 Food retailing in the UK; Casestudy 6 Derwent Valley Foods Ltd; Casestudy 7 Kwik Save Group plc (A); Casestudy 8 Kwik Save (B): Somerfield; Casestudy 9 The UK outbound tour operations industry, Nigel Evans; Casestudy 10 MyTravel plc (formerly Airtours); Casestudy 11 Honda–Rover: how successful was it?; Casestudy 12 Amazon.com, Colin Combe; Casestudy 13 Strategic alliances in the airline industry, Nigel Evans; Casestudy 14 The Gulf War (1990–91);

O autorze

David Campbell, George Stonehouse, Bill Houston