Essential Law for Marketers

ISBN-13: 9781138441118 / Angielski / Twarda / 2017

Ardi Kolah

Opis

Offers explanations of the laws that impact on the practice of marketing, advertising, sponsorship, design and public relations, providing guidance on crucial issues for the busy practitioner. This book also provides helpful tips and suggestions for 'keeping it legal' without losing sight of the overall commercial objectives.

Recenzje

A seminal work on the subject.
Raoul Pinnell, VP Global Brands & Communications, Shell International Petroleum Company

Essential reading for all marketers and indeed for all general managers.
Sir Paul Judge, Judge Institute of Management, Cambridge University

This book is not only relevant but easy to read and use. No marketing practitioner working in Britain should be without [it].
Dr Rafael Gomez, Interdisciplinary Institute of Management, London School of Economics

a must for all marketers. How many times have you heard that and then been disappointed with your purchase? This book will not disappoint.
John Ling, Marketing Business July/Aug 02, CIMA.

Spis treści

Chapter 1 Introduction; Chapter 2 Making Agreements; Chapter 3 Making Statements; Chapter 4 Liability for Defective Products; Chapter 5 Intellectual Property Rights; Chapter 6 Copyright; Chapter 7 Data Protection; Chapter 8 Defamation; Chapter 9 Advertising and Labelling; Chapter 10 Broadcasting; Chapter 11 Licensing and Merchandising; Chapter 12 Sponsorship and Hospitality; Chapter 13 Promotions and Incentives; Chapter 14 Lobbying; Chapter 15 Cyber Marketing; Chapter 16 Niche Marketing; Chapter 17 Ambush Marketing;

O autorze

Ardi Kolah