ISBN-13: 9781138363236 / Angielski / Miękka / 2018 / 426 str.
ISBN-13: 9781138363236 / Angielski / Miękka / 2018 / 426 str.
The influence and impact of non-market forces on the world of business has increased markedly in recent years. Despite this, non-market elements of corporate strategy are less well researched than the traditional economics-based perspectives. This collection provides a world-class reference work for students and researchers comprised of a comprehensive and leading edge overview of current scholarship in the rapidly expanding area of non-market strategy.