Business Model Innovation: Concepts, Analysis, and Cases

ISBN-13: 9781138330528 / Angielski / Miękka / 2018 / 292 str.

Allan Afuah

Opis

Updated with all-new cases, this second edition of the must-have for those looking to grasp the fundamentals of business model innovation, explores the novel ways in which an organization can generate, deliver, and monetize benefits to customers.

O autorze

Allan Afuahis Professor of Corporate Strategy and International Business at the Ross School of Business at the University of Michigan, USA. He is a recipient of the 2012 AMR Best Article Award for his paper, "Crowdsourcing As a Solution to Distant Search." Since obtaining his Ph.D. from the Massachusetts Institute of Technology, he has written six books that have been translated into more than ten languages for innovation courses taughtatundergraduate, graduate, and doctorate levels.