Sport Communication: An International Approach

ISBN-13: 9781138281875 / Angielski / Miękka / 2017 / 356 str.

Chuka Onwumechili

Opis

Sport is a global business. Sport communication professionals need to understand sport's global reach in order to develop their full potential. This is the first textbook to introduce the fundamental principles and practice of sport communication from an international perspective. It explores communication in sport across all levels, from interpersonal communication and team building to strategic communications, and across all forms of media, from print and broadcast to social media. Introducing business aspects, from promotion to crisis communication, and social issues such as gender, disability and national identity, this is essential reading for all sport communication courses.

Spis treści

Preface [Chuka Onwumechili]  1. Studying Communication and Sport [Chuka Onwumechili]  Part I: Communicating Sport  2. Interpersonal Communication and Sport [Chuka Onwumechili]  3. Communicating Leadership in Sport Teams and Organizations [Chuka Onwumechili]  4. Strategic Communication in Sport [Chuka Onwumechili]  5. Traditional Media [Chuka Onwumechili]  6. New Media  Part II: Audience and Diversity  7. The Fan [Chuka Onwumechili]  8. Disability and Sport [Chuka Onwumechili]  9. Gender, Race, and Ethnicity [Chuka Onwumechili]  10. Nationalism, Culture, and Identity [Chuka Onwumechili]  Part III: Markets and Sport as Commodity  11. Sport Promotion and Economics [Chuka Onwumechili]  12. The Sporting Mega Event [Chuka Onwumechili]  13. Image and Crisis Communication [Chuka Onwumechili]  Part IV: Special Issues in Sport Communication [Chuka Onwumechili]  14. Sport Heroes and Celebrities [Chuka Onwumechili]  15. Health, Sport, and Communication [Chuka Onwumechili]  16. Sport Fiction: Fantasy and Video Games [Chuka Onwumechili]  17. Legal and Ethical Issues in Sport Communication [Chuka Onwumechili]   Part V: Measurement and Research in Sport  18. Sport Analytics [Chuka Onwumechili] 19. Theorizing in Communication and Sport [Chuka Onwumechili]  20. Scholarly Research [Chuka Onwumechili]  Glossary

O autorze

Chuka Onwumechili is Professor of Strategic, Legal and Management Communication at Howard University in Washington D.C., USA. Alongside his role as Department Chair, he is Editor-In-Chief of The Howard Journal of Communications, a position he assumed in September 2014. He has authored, co-authored, and co-edited ten books, including most recently Identity and Nation in African Football: Fans, Community and Clubs. He has also published in several peer-reviewed academic journals. His research interests currently focus on football and communication, particularly as it intersects with the African continent.