Visual Analytics for Management: Translational Science and Applications in Practice

ISBN-13: 9781138190719 / Angielski / Twarda / 2016 / 176 str.

Elliot Bendoly; USA) Sacha Clark (Mulsanne Management

Opis

This book provides students with an in-depth understanding of the concepts, frameworks and processes used to analyze and present visual data for better decision-making. Expert contributors provide guidance in translating complex concepts from large data sets and how this translation drives management practice. The book s first part provides a descriptive consideration of state-of-the-art science in visual design. The second part complements the first with a rich set of cases and visual examples, illustrating development and best practice to provide students with real-world context. Through their presentation of modern scientific principles, the editors inspire structured discussions of audience and design, recognizing differences in need, bias and effective processes across contexts and stakeholders. This cutting-edge resource will be of value to students in business analytics, business communication and management science classes, who will learn to be capable managers through the effective and direct visual communication of data. Researchers and practitioners will also find this an engaging and informative book."

O autorze

Elliot Bendoly is the 2015 Academy of Management’s Operations Management Division Distinguished Scholar and a Full Professor in the Fisher College of Business at Ohio State University, USA.

Sacha Clark is the founder of Mulsanne Management, USA, a firm that assists clients with business strategy development and implementation, productivity enhancement and technology exploitation, and change and transformation management. He has worked with leading companies such as FedEx, General Motors, IBM, Mitsubishi, Procter & Gamble, Pennzoil, Shell, Samsung and WestPac.