Foundations of Marketing Thought: The Influence of the German Historical School

ISBN-13: 9781138181809 / Angielski / Twarda / 2017 / 214 str.

USA) D.G. Brian (Quinnipiac University Jones; UK) Mark (University of Durham Tadajewski

Opis

This book analyses the influence of the German Historical School on institutional economists who pioneered the study of marketing in America and Britain during the late 19^th and early 20^th centuries. Drawing from extensive archival materials, it documents the early intellectual genealogy of marketing science and traces how early American and British economists borrowed from German scholars to study and teach marketing.

Challenging traditional assumptions, this book provides an authoritative new narrative of the origins of marketing thought and will be of great interest to educators, scholars and advanced students with an interest in marketing theory and history.

O autorze

D.G. Brian Jones is the founding Editor of the Journal of Historical Research in Marketing and co-editor of the Routledge Studies in the History of Marketing. His research focuses on the history of marketing thought and has been published widely.

Mark Tadajewski is the Editor of the Journal of Marketing Management, an Associate Editor of the Journal of Historical Research in Marketing, the co-editor of the Routledge Studies in Critical Marketing and the Routledge Studies in the History of Marketing series.