Advertising and Promotional Culture: Case Histories

ISBN-13: 9781137026248 / Angielski / Twarda / 2018 / 266 str.

P. David Marshall; Joanne Morreale

Opis

A unique and accessible account of the ways that advertising and promotional culture have grown and developed from the late 19th century through to the present, illuminating how advertising has adapted to changing cultural, political, economic, and technological environments. Structured around case histories, this insightful text draws connections between past and present to show how advertising has become a discourse twinned with modernity.

Spis treści

Introduction: The Strange Cases of Advertising.- 1. From Production to Consumption: The Rise of Patent Medicines.- 2. Building Consumer Culture: The Department Store and Mail Order Catalogue.- 3. Formation of The Advertising Industry: Camel Cigarettes and Marketing Controversial Products.- 4. Traditional and Ambient Advertising: Targeting Children Through Cereal.- 5. Volkswagen and the Creative Revolution.- 6. The Meaning of Design and Design of Meaning: The IKEA Experience.- 7. Globalization and Advertising: The Case of Nike.- 8. Advertising and Politics: Selling Presidents as Soap.- 9. The Institutionalization of Branding and Branding of Self.- 10. Advertising and Social Action: Dove and Real Beauty.- 11. The Prosumer in Consumer Culture: YouTube and Annoying Orange.- Conclusion.

O autorze

P David Marshall is Chair in New Media, Communication and Cultural Studies at Deakin University, Australia. 

Joanne Morreale is Associate Professor in Media and Screen Studies at Northeastern University, USA.