Consumer Behavior: Perspectives, Findings and Explanations

ISBN-13: 9781137003768 / Angielski / Miękka / 2012 / 536 str.

John O Shaughnessy

Opis

A high level textbook discussing different perspectives in consumer behaviour. Drawing on real life case studies, this book enables students to critically approach and evaluate behavioural concepts.

Spis treści

Introduction: Perspectivism and Other Basic Notions for Understanding the Social Sciences.- Ethnopsychology.- Behaviourism.- Psychoanalytic Psychology.- Cognitive Psychology.- Cognitive Neuroscience.- Microeconomics (Rational Choice Theory).- Behavioural Economics.- Social Psychology.- Sociology.- Cultural Anthropology.

O autorze

JOHN O'SHAUGHNESSY is Professor Emeritus of Business, Columbia University, USA and Formerly Senior Associate, Judge Institute, Cambridge University, UK.

Blurb

Drawing on the unique academic and professional experience of its author, Consumer Behavior explores the contribution that each of the major social science disciplines has made to the study of the field. The book considers the perspective of each of these disciplines in turn, enabling students to critically evaluate their individual strengths, weaknesses, biases and limitations. International case studies and discussion questions are included throughout the text to demonstrate applied theories and provoke critical analysis.

Consumer Behavior is ideal for advanced undergraduate and postgraduate students of consumer behavior and consumer psychology.