Digital Marketing Fundamentals: OMCP's Official Guide to OMCA Certification

ISBN-13: 9781119894575 / Angielski / Miękka / 2023

Michael Stebbins

Spis treści

Foreword viiIntroduction ix1 Digital Marketing Strategy 12 Digital Marketing Analytics 493 Digital Advertising 834 Search Engine Optimization 1295 Content Marketing 1676 Social Media Marketing 2197 Conversion Optimization 2738 Mobile Marketing 2999 Email Marketing 34310 Careers and Hiring 371Digital Marketing Glossary 401References 415About the Authors 423Index 427

O autorze

Greg Jarboe is the President and co-founder of SEO-PR, an award-winning digital marketing agency, as well as the author of YouTube and Video Marketing, an instructor at Rutgers University and the New Media Academy, and a VIP contributor at Search Engine Journal.Matt Bailey, founder of SiteLogic, is one of the most in-demand digital marketing instructors in the world. His curriculum is used at Microsoft, HP, LinkedIn, Nationwide, Orange, Duke University, and hundreds of institutions. He currently serves as Director of Education for New Media Academy.Michael Stebbins, co-founder and CEO of OMCP, and former CEO of Market Motive, is changing the way the world learns and measures digital marketing skills. Michael advises marketing teams and educators on digital marketing skill requirements and best practices through his consultancy, Growing Twice.