Make It in America: How International Companies and Entrepreneurs Can Successfully Enter and Scale in U.S. Markets

ISBN-13: 9781119885146 / Angielski / Twarda / 2022 / 256 str.

Sawyer

Spis treści

Acknowledgments xiiiIntroduction 11 Welcome to America 11Case Study: MediaCom (Colombia) 182 Why the United States? 23Case Study: Rokt (Australia) 353 Land of Dreams 45Case Study: Three American Dreams 52Jordi Muñoz (Mexico) 52Pooja Mahajan (India) 54Pierre Gervois (France) 554 Plan for Success 61Spotlight: White Claw (Canada) 68Case Study: Too Good to Go (Denmark) 735 Timing Is Everything 79Case Study: Menck Fenster (Germany) 916 Where to Play 97Case Study: Renson (Belgium) 1137 Make It Legal 117Case Study: Pillow Partners (Scotland) 1328 Financing U.S. Expansion 139Case Study: Alpina Foods (Colombia) 1529 Understanding Americans 159Case Study: Tesco (U.K.) 17510 Building Teams and Navigating Visas 181Spotlight: Eataly (Italy) 186Case Study: Petplan (U.K.) 19411 Establishing Market Presence 201Spotlight: MediaMint (India) 212Case Study: Hyundai (South Korea) 216AppendixesA. Go-to-U.S. Market Readiness Checklist 221B. Startup in U.S. Readiness Checklist 225C. Legal Checklist 229Glossary 233About the Author 239Index 241

O autorze

MATTHEW LEE SAWYER is an American business and marketing strategist, consultant, and educator. Matthew is the Managing Director of Rocket Market Development LLC which helps companies identify opportunities and gain traction in U.S. markets. He is an Adjunct Professor at Columbia University and teaches graduate courses in business and marketing strategy at NYU. Matthew is also an advisor to The Global Chamber and a mentor at several business accelerators for entrepreneurs.