YouTube Channels For Dummies

ISBN-13: 9781119688051 / Angielski / Miękka / 2020 / 400 str.

Rob Ciampa; Theresa Go; Matt Ciampa

Spis treści

Introduction 1Part 1: Getting Started with YouTube 7Chapter 1: Making a Home on YouTube 9Chapter 2: The Basics of YouTube 25Chapter 3: Building Your Channel from the Ground Up 63Part 2: Making a Great YouTube Video 79Chapter 4: What Makes a Good Video a Good Video? 81Chapter 5: Making Plans Both Large and Small 105Chapter 6: Acquiring the Tools of the Trade 129Chapter 7: Putting It All Together to Capture Some Video 145Chapter 8: Fixing It in Post: The Edit 165Chapter 9: Preparing for Upload Day 189Part 3: Growing and Knowing Your Audience 217Chapter 10: Building Your Audience 219Chapter 11: Knowing Your Audience 241Part 4: YouTube Channels Are Serious Business 269Chapter 12: How and Why Businesses Use YouTube 271Chapter 13: Expanding Your Audience with Google Ads 287Chapter 14: YouTube Monetization: How to Earn Money on YouTube 321Part 5: The Part of Tens 335Chapter 15: Ten Key Steps to Improving YouTube Search Results 337Chapter 16: Ten Things to Know About Copyright 347Index 357

O autorze

Rob Ciampa works with worldwide brands, agencies, and business leaders on sales, marketing, and YouTube strategies. Theresa Go is Vice President of Platform Partnerships for Pixability. Matt Ciampa has been a professional YouTube video creator and producer for more than a decade. Rich Murphy is a Product Manager at Pixability and an expert on YouTube advertising and analytics.