The Strategic Management of Health Care Organizations

ISBN-13: 9781119349709 / Angielski / Twarda / 2018 / 528 str.

Peter M. Ginter; Jack Duncan; Linda E. Swayne

Opis

A structured strategic management approach is needed to tackle the revolutionary change the health care system has been experiencing. Today, health care organizations have almost universally embraced the strategic perspective first developed in the business sector and now have developed strategic management processes that are uniquely their own. Health care leaders have found that strategic thinking, planning, and managing strategic momentum are essential for coping with the dynamics of the health care industry. Strategic Management has become the single clearest manifestation of effective leadership of health care organizations.

The book has brand new case studies, updated examples and the inclusion of new Acts since the 2013 edition, as well as thorough, overall update.

Spis treści

Preface xiii

Features of the Text xiv

Organization of the Text xvi

To the Students: Why This Book About Strategic Management Is Important xviii

The Author Team xviii

Acknowledgments xix

Chapters

Chapter 1 The Nature of Strategic Management 1

Chapter 2 External Analysis 37

Chapter 3 Service Area Competitor Analysis 79

Chapter 4 Internal Analysis and Competitive Advantage 121

Chapter 5 Directional Strategies 163

Chapter 6 Identifying Strategic Alternatives 205

Chapter 7 Evaluation of Alternatives and Strategic Choice 259

Chapter 8 Value–Adding Service Delivery Strategies 313

Chapter 9 Value–Adding Support Strategies 359

Chapter 10 Communicating Strategy and Developing Action Plans 401

Resources for Strategic Thinkers

Resource 1 Analyzing Strategic Health Care Cases 431

Resource 2 Health Care Organization Accounting, Finance, and

Performance Analysis 443

Resource 3 Health Care Acronyms 463

Resource 4 Glossary of Strategic Management Terms 471

Cases in the Health Care Sector

Case 1 Cottage Senior Living

Case 2 Asian Health Services: Rediscovering a Blue Ocean

Case 3 Community Blood Center of the Carolinas: Building for a Better Community

Case 4 Navigating Change at Alaska s Southcentral Foundation

Case 5 LINET Americas: This Bed Is Just Right!

Case 6 West Kendall Baptist Hospital: Meeting the Demand of Community–Based Health Care in the New (and Stormy) Regulatory Environment

Case 7 Humana s Bold Goal: 20 Percent Healthier by 2020

Case 8 Pricing the EpiPen: This Is Going to Sting

Case 9 Cavalier Hospital

Case 10 Pleasant Bluffs Hospital: Launching a Home–Based Hospital Program

Case 11 Kaiser Permanente: Creating a No–Wait Emergency Department

Case 12 ExAblate Neuro

Case 13 Huntington Hospital

Case 14 Valley Health

Index 495

O autorze

Peter Ginter is the lead author for this project (and the one who I have had the most contact with so far). Peter M. Ginter (Ph.D., University of North Texas; M.B.A., B.S., Auburn University) is a Professor in The Department of Health Care Organization and Policy and Director of the Preparedness and Emergency Response Learning Center. He is also a Senior Scholar in the Lister Hill Center for Health Policy in the School of Public Health at the University of Alabama at Birmingham. Dr. Ginter is active in research in strategic management, leadership, and health care organizations. He is the author or co–author of sixteen books including Strategic Management of Health Care Organizations, 7th edition. (2013), Public Health Leadership and Management (2002) and The Physician Strategist (1996).  W. Jack Duncan is Professor of Management Emeritus & University Scholar Emeritus in the Graduate School of Management at the University of Alabama at Birmingham. He also holds appointments as Professor of Health Care Organization & Policy in the School of Public Health and Professor of Health Services Administration in the School of Health Professions. Duncan is a Senior Scholar in the Lister Hill Center for Health Policy. He received his Ph.D. from Louisiana State University in Baton Rouge. Linda Swayne joined the faculty of the Belk College of Business, UNC Charlotte in 1981 and is now Professor of Marketing. She has served as president of the Charlotte Chapter of the American Marketing Association, Southern Marketing Association and Southwestern Federation of Administrative Disciplines. Dr. Swayne has written eleven textbooks.