ISBN-13: 9781119138303 / Angielski / Twarda / 2018 / 688 str.
ISBN-13: 9781119138303 / Angielski / Twarda / 2018 / 688 str.
A comprehensive review of behavioral operations management that puts the focus on new and trending research in the field The Handbook of Behavioral Operations offers a comprehensive resource that fills the gap in the behavioral operations management literature.
Table of Contents
List of contributors
Preface
Part I: Methodology
Chapter 1: Designing and Conducting Laboratory Experiments
Elena Katok
1.1 Why Use Laboratory Experiments?
1.2 Categories of Experiments
1.3 Some Prototypical Games
1.4 Established Good Practices for Conducting BOM Laboratory
1.5 Infrastructure and Logistics
References
Chapter 2: Econometrics for Experiments
Kyle Hyndman and Matthew Embrey
2.1 Introduction
2.2 The Interaction between Experimental Design and Econometrics
2.3 Testing Theory and Other Hypotheses: Classical Hypothesis Testing
2.4 Testing Theory and Other Hypotheses: Regression Analysis
2.5 Dependence of Observations
2.6 Subject Heterogeneity
2.7 Structural Estimation
2.8 Concluding Remarks
References
Chapter 3: Incorporating Behavioral Factors into Operations Theory
Tony Haitao Cui and Yaozhong Wu
3.1 Types of Behavioral Models
3.2 Identifying Which Behavioral Factors to Include
3.3 Nesting the Standard Model
3.4 Developing Behavioral Operations Model
3.5 Modeling for Testable Predictions
References
Chapter 4: Behavioral Empirics and Field Experiments
Maria R. Ibanez and Bradley R. Staats
4.1 Going to the Field to Study Behavioral Operations
4.2 Analyzing the Data: Common Empirical Methods
4.3 Field Experiments (Creating the Data)
4.4 Conclusion: The Way Forward
References
Part II: Classical Approaches to Analyzing Behavior
Chapter 5: Biases in Individual Decision Making
Andrew M. Davis
5.1 Introduction
5.2 Judgments Regarding Risk
5.3 Evaluations of Outcomes
5.4 Bounded Rationality
5.5 Final Comments and Future Directions
Acknowledgments
Bibliography
Chapter 6: Other Regarding Behavior: Fairness, Reciprocity and Trust
Gary E. Bolton and Yefen Chen
6.1 Introduction
6.2 The Nature of Social Preferences
6.3 Models of Social Preferences
6.4 Fair Choice: Stability and Factors that Influence It
6.5 Reciprocal Choice
6.6 Trust and Trustworthiness
6.7 Summary: The Empirical Nature of Fair Choice
References
Chapter 7: Behavioral Analysis of Strategic Interactions: Game Theory, Bargaining and Agency
Stephen Leider
7.1 Behavioral Game Theory
7.2 Behavioral Analysis of Principal–Agent Problems
7.3 Bargaining
References
Chapter 8: Integration of Behavioral and Operational Elements through System Dynamics
J. Bradley Morrison and Rogelio Oliva
8.1 Introduction
8.2 Decision Making in a Dynamic Environment
8.3 Principles (Guidelines) for Modeling Decision–making
8.4 Grounded Development of Decision–making Processes
8.5 Formulation Development and Calibration Example
8.6 Conclusion
Bibliography
Part III: Applications within Operations Management
Chapter 9: Behavioral Foundations of Queueing Systems
Gad Allon and Mirko Kremer
9.1 Introduction and Framework
9.2 The Customer
9.3 The Server
9.4 The Manager
9.5 Testing Queueing Theory in the Laboratory
9.6 Conclusions and Future Research Opportunities
References
Chapter 10: New Product Development and Project Management Decisions
Yael Grushka–Cockayne, Sanjiv Erat, and Joel Wooten
10.1 Exploration: The Creative Process
10.2 Plan: From Creative to Reality
10.3 Execute: From Planning to Execution
10.4 Conclusions
References
Chapter 11: Behavioral Inventory Decisions: The Newsvendor and Other Inventory Settings
Michael Becker–Peth and Ulrich W. Thonemann
11.1 Introduction
11.2 Nominal and Actual Order Quantities
11.3 Decision Biases
11.4 Utility Functions
11.5 Individual Heterogeneity
11.6 Other Inventory Models
11.7 Summary and Outlook
Acknowledgments
References
Chapter 12: Forecast Decisions
Paul Goodwin, Brent Moritz, and Enno Siemsen
12.1 An Introduction to Forecasting Behavior
12.2 Judgment Biases in Point Forecasting
12.3 Judgment Biases in Forecasting Uncertainty
12.4 Organizational Forecasting Processes
12.5 Improving Judgmental Forecasting
12.6 Conclusion and Future Research Opportunities
References
Chapter 13: Buyer–Supplier Interactions
Kay–Yut Chen and Diana Wu
13.1 Introduction
13.2 Coordination with Imperfect Information: the Beer Distribution Game
13.3 Relationships under Incentive Conflicts: Contracting in Supply Chains
13.4 Contracting and Mechanism Design
13.5 Conclusion and Future Possibilities
References
Chapter 14: Trust and Trustworthiness
Özalp Özer and Yanchong Zheng
14.1 Are There Any Business Case Studies Where Trust and Trustworthiness Matter?
14.2 What Is Trust?
14.3 What Is Trustworthiness?
14.4 How Can We Measure Trust and Trustworthiness?
14.5 What Are the Building Blocks of Trust and Trustworthiness?
14.6 Two Remarks on Research Methods (Optional)
14.7 Conclusion
References
Chapter 15: Behavioral Research in Competitive Bidding and Auction Design
Wedad Elmaghraby and Elena Katok
15.1 Overview of Behavioral Operations Research on Auctions
15.2 What we learned from experimental economics literature on forward auctions
15.3 Buyer–Determined Auctions
15.4 Relationships and Moral Hazard in Auctions
15.5 Empirical Findings on Bidder Behavior, Judgment and Decision Making Bias
15.6 Supply Risk
15.7 Elements of Auction Design
15.8 Comparing and Combining Auctions with Negotiations
15.9 Ongoing and Future Directions
References
Chapter 16: Strategic Interactions in Transportation Networks
Amnon Rapoport and Vincent Mak
16.1 Introduction
16.2 Experiments on Route Choice in Networks with Fixed Architecture
16.3 Experiments on Traffic Paradoxes
16.4 Experiments on the Pigou–Knight–Downs Paradox
16.5 Experiments on the Downs–Thomson Paradox
16.6 Experiments on the Braess Paradox
16.7 Discussion and Conclusions
References
Chapter 17: Incorporating Customer Behavior into Operational Decisions
Anton Ovchinnikov
17.1 How to Think about Behaviors in Operational Settings: Customer Journey Maps
17.2 The Before Behaviors
17.3 The During Behaviors
17.4 The After Behaviors
17.5 Concluding Remarks
References
Chapter 18: The Future is Bright: Recent Trends and Emerging Topics in Behavioral Operations
Karen Donohue and Kenneth Schultz
18.1 Introduction
18.2 Current Research Trends
18.3 Emerging Behavioral Operations Topics
18.4 Final Remarks
Acknowledgement
References
Index
Karen Donohue, PhD, is Board of Overseers Professor of Supply Chain and Operations in the Carlson School of Management at the University of Minnesota.
Elena Katok, PhD, is Ashbel Smith Professor of Operations Management in the Naveen Jindal School of Management at the University of Texas at Dallas, and a Co–Director of the Center and Laboratory for Behavioral Operations and Economics.
Stephen Leider, PhD, is Associate Professor of Technology and Operations in the Ross School of Business at the University of Michigan.
A comprehensive review of behavioral operations management that puts the focus on new and trending research in the field
The Handbook of Behavioral Operations offers a comprehensive resource that fills the gap in the behavioral operations management literature. This vital text highlights best practices in behavioral operations research and identifies the most current research directions and their applications. A volume in the Wiley Series in Operations Research and Management Science, this book contains contributions from an international panel of scholars from a wide variety of backgrounds who are conducting behavioral research.
The handbook provides succinct tutorials on common methods used to conduct behavioral research, serves as a resource for current topics in behavioral operations research, and as a guide to the use of new research methods. The authors review the fundamental theories and offer frameworks from a psychological, systems dynamics, and behavioral economic standpoint. They provide a crucial grounding for behavioral operations as well as an entry point for new areas of behavioral research. The handbook also presents a variety of behavioral operations applications that focus on specific areas of study and includes a survey of current and future research needs. This important resource:
Written for academicians within the operations management community as well as for behavioral researchers, The Handbook of Behavioral Operations offers a comprehensive resource for the study of how individuals make decisions in an operational context with contributions from experts in the field.
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