Stacking the Deck: How to Lead Breakthrough Change Against Any Odds

ISBN-13: 9781118966884 / Angielski / Twarda / 2014 / 256 str.

David S. Pottruck

Opis

Change is a constant, and leaders must do more than keep up--they must innovate and accelerate to succeed. Yet people are often unnerved by change. As a leader during a time of transformation, you may stand up before teams that are indifferent, or even hostile, and need to convince them that change is necessary and urgent. More than money, time, or resources, the ability to lead these people determines your ultimate success or failure. What does it take to be an effective change leader and increase the odds of success? Stacking the Deck offers a proven, practical approach for inspiring meaningful, lasting change across an organization. Stacking the Deck presents a nine-step course of action leaders can follow from the first realization that change is needed through all the steps of implementation, including assembling the right team of close advisors and getting the word out to the wider group. Based on Dave Pottruck's experiences leading change as CEO of Charles Schwab and later as chairman of CorpU and HighTower Advisors, these steps provide a guide to ensure that your change initiative and your team have the best possible shot at success. In addition, established business leaders who have led extraordinary change initiatives demonstrate the steps in action. These executives include eBay CEO John Donahoe, Wells Fargo former CEO Dick Kovacevich, Starbucks chief executive officer Howard Schultz, San Francisco Giants CEO Larry Baer, JetBlue CEO Dave Barger, Asurion CEO Steve Ellis, Pinkberry CEO Ron Graves, and Intel's President Renee James, among others. Leading an organization through major change--whether it's the introduction of a new product, an expansion to a new territory, or a difficult downsizing--is not for the faint of heart. While success is never guaranteed, the right leadership, process, and team make all the difference. For all leaders facing major change in their organizations, Stacking the Deck is an indispensable resource for putting the odds in your favor.

Spis treści

Foreword by Tony La Russa xi

Introduction 1

PART ONE THE STACKING THE DECK PROCESS

1 Step One: Establishing the Need to Change and a Sense of Urgency 15

2 Step Two: Assembling and Unifying Your Leadership Team 31

3 Step Three: Developing and Communicating a Clear and Compelling Vision of the Future 46

4 Step Four: Planning Ahead for Known and Unknown Barriers 58

5 Step Five: Creating a Workable Plan 72

6 Step Six: Partitioning the Project and Building Momentum with Early Wins 88

7 Step Seven: Defining Metrics, Developing Analytics, and Communicating Results 99

8 Step Eight: Assessing, Recruiting, and Empowering the Broader Team 116

9 Step Nine: Testing with Pilots to Increase Success 134

PART TWO LEADING THE CHANGE

10 Using the Nine Steps to Bring Your Initiative to the Real World 153

11 Communicating and Connecting to Inspire 170

12 Innovation: Ideas and Perspectives 194

Epilogue: Final Comments and Reflections 207

Appendix: Featured Leaders 214

Acknowledgments 221

About the Author 224

Index 227

O autorze

DAVID S. POTTRUCK is chairman of HighTower Advisors, a wealth management firm, and CorpU, a leadership development organization. He serves on the board of directors of Intel Corporation, as well as the boards of several early–stage companies. Previously, he was president and CEO of Charles Schwab. With Terry Pearce, Dave is coauthor of the bestselling Clicks and Mortar. Dave is a senior fellow and adjunct faculty member at the Wharton School′s Center for Leadership and Change Management, where he has received the school′s "Outstanding Teaching Award" for his class "Leading Breakthrough Change." Dave received his BA from the University of Pennsylvania and his MBA with honors from Wharton. A native of New York, he now resides in San Francisco.

For more information, please visit www.leadingbreakthroughchange.com.

Blurb

PRAISE FOR STACKING THE DECK

"Stacking the Deck offers a compelling playbook for transforming an enterprise before it′s too late. Dave Pottruck lays out a pragmatic nine–step method for breakthrough change. For surmounting inertia, resistance, and risk and for leading when it really matters this is the driver′s manual."
Michael Useem, professor of management and director, the Center for Leadership and Change, the Wharton School, University of Pennsylvania

"Dave Pottruck provides remarkably specific and practical advice on how to move from your vision of the future to buy–in across the company, including team building, planning, execution, and metrics. He navigates with assurance and ease, showing step by step how to make you an inspired leader who succeeds. Stacking the Deck is the ultimate user′s guide to breakthrough change."
Ambassador Charlene Barshefsky, former United States Trade Representative; senior international partner, WilmerHale

"Stacking the Deck is packed with insights about the difficulties of leading change and how to navigate past those difficulties without losing momentum. Dave Pottruck knows change from the inside out, and his detailed, practical guidance will help readers of all stripes anticipate and prepare for opportunities in the future."
Andy Bryant, chairman of the board, Intel

"While the vast majority of change initiatives fail to find even a semblance of organizational traction, Dave Pottruck′s practical and inspiring approach is sure to help readers stack the deck in their favor. It′s been the grounding force of his successes, the basis of his popularity as an award–winning professor at Wharton, and the reason he′s the chairman of our board of directors and one of our most in–demand teachers."
Alan Todd, CEO, CorpU

"Stacking the Deck guides you through how to embrace change and take full advantage of the opportunities leaders confront in real time. Dave Pottruck writes how he talks: blunt, honest, practical, straightforward, and oozing with the confidence of a world–class winner."
Ted Leonsis, founder, chairman, and CEO, Monumental Sports & Entertainment; majority owner, the Washington Capitals, Washington Wizards, Washington Mystics, and the Verizon Center