Gamechangers: Creating Innovative Strategies for Business and Brands; New Approaches to Strategy, Innovation and Marketing

ISBN-13: 9781118956977 / Angielski / Miękka / 2015 / 314 str.

P Fisk

Opis

Shake up and redefine the market by changing your game

A new generation of businesses is rising out of the maelstrom of economic and technological change across our world. These companies are shaking up the world. In Gamechangers Peter Fisk has sought out the brands and businesses, large and small, from every continent, who are changing the game... and shows how we can learn the best new approaches to strategy and leadership, innovation and marketing from them. 'Gamechangers' are disruptive and innovative, they are more ambitious, with stretching vision and enlightened purpose. They find their own space, then shape it in their own vision. Most of all they have great ideas. They outthink their competition, thinking bigger and different. They don't believe in being slightly cheaper or slightly better. Why be 10% better, when you could be 10 times better? Gamechangers is built around 10 themes that are shaping the future of business, brought to life with 100 case studies from across the world, and 16 practical canvases to make the best ideas happen in your business. The book is supported by a range of seminars, workshops and digital resources. Gamechangers offers guidance on:

• Thinking smarter and acting faster
• Embracing the new tricks of business
• Understanding how gamechangers dream and disrupt
• Delivering practical results and winning

Recenzje

Gamechangers takes you into the mindset of those who shift the parameters and make vital changes in the markets. By taking a look at what makes them innovative and inspirational, you can make your own mark and become a Gamechanger yourself (Talk Business, February 2015)

This book is called Gamechangers for a reason: it′s utterly inspirational and is guaranteed to change the way you view your business and brand. (B2B Marketing, March 2015)

a wealth of knowledge, insight and evidence to learn from (The Marketing Society, April 2015)

Produced in wide format and attractively illustrated, Fisk s book is a richly researched work on this interesting subject, well thought out and highly engaging. (The Irish Times, May 2015)

Spis treści

INTRODUCTION

Are you ready to change the world? 1

PART 1 Are You Ready? 8

1. Play 11

2. Change 21

3. Win 29

PART 2 Change the Game 36

4. Think 39

5. Explore 53

6. Disrupt 67

7. Inspire 81

8. Design 97

9. Resonate 111

10. Enable 121

11. Mobilize 129

12. Impact 139

13. Amplify 151

PART 3 The Gamechangers 166

14. Futurestore 173

15. Futurebank 185

16. Futurehealth 197

17. Futuregadget 209

18. Futuremedia 219

19. Futurefashion 229

20. Futuretravel 239

21. Futurefood 249

22. Futuretech 259

23. Futuremakers 271

PART 4 Gamechanger Labs 280

Future Lab 282

Creative Lab 286

Brand Lab 290

Performance Lab 294

APPENDIX

Doing More 298

The Author 299

The Book 300

What s New? 300

What s More? 300

What s Next? 301

O autorze

Peter Fisk is a highly experienced marketer. He spent many years working for the likes of British Airways and American Express, Coca Cola and Microsoft. He was the CEO of the world's largest professional marketing organisation, the Chartered Institute of Marketing, and lead the global marketing practice of PA Consulting Group. He writes and speaks regularly on all aspects of marketing. He has authored over 50 papers, published around the world, and is co-author of the FT Handbook of Management.

Blurb

ARE YOU READY TO CHANGE THE WORLD?

Gamechangers don′t want to be just a little better. They think bigger, see things differently. Define and shape markets in their own vision.

Next generation businesses are disruptive and innovative. More ambitious, with stretching vision and enlightened purpose. They find their own space and shape it to their advantage, most of all, they have great ideas.

Gamechangers win by being smart, fast and connected. They create inspiring brands, delivered through enlightened business models. They combine all the tricks of 21st century business to engage and inspire people. To enable more, to make life better, and to win.

How will you change the game?

"Zigging when others zag is the only way to win in today′s rapidly changing world. There′s inspiration and learning aplenty in Gamechangers. This book will change your world and help you become a creative leader. Read and win!"
Kevin Roberts, Worldwide CEO, Saatchi & Saatchi

"Thorough and smart, Gamechangers doesn′t just identify the trends shaping our business future, it offers us a roadmap for how to get there."
Greg Williams, Editor, Wired Magazine