Invisible Influence: The Power to Persuade Anyone, Anytime, Anywhere

ISBN-13: 9781118602256 / Angielski / Twarda / 2013 / 224 str.

Kevin Hogan

Opis

-Invisible Influence is a masterpiece in understanding the science of influence and how to take it from convincing to compelling. Kevin Hogan shows you in plain English how to understand, apply, and master the science of persuasion. The book is brilliant-- and you can be brilliantly persuasive. Buy the book, read the book, and implement the book.-
--Jeffrey Gitomer, author of The Sales Bible and The Little Book of Leadership -One eyebrow-raising, head-whacking, forehead-slapping technique after another. Anyone whose daily life depends on influencing people--in other words, everyone--should read this book. Buy copies for your friends and hide it from your enemies.-
--Richard Brodie, author of Virus of the Mind: The New Science of the Meme -Master persuaders know that it's not really about the words you use or the moves you make--other people get persuaded because of what you think and how you feel. Kevin Hogan explains in delightfully clear detail how to make these master-persuader secrets work for you. Not only that, he also explains why all of this works, and he shows you the exact scientific research that proves it -
--David Garfinkel, author of Advertising Headlines That Make You Rich -Invisible Influence is a masterpiece. It will be the master influencer's reference book for the years to come. Invisible influence is like oxygen, you can't see it, but your life depends on it. In this book, you will discover the persuasion tactics that will compel your clients to say yes to you--again and again.-
--Roberto Monaco, www.influenceology.com -Dump the script--it's old news before the ink's dry. Trust yourself and use your new understanding of the ever-changing context to succeed. In his fascinating book, Hogan weaves established research findings into a handbook for successful influence. The guidelines are obvious but hidden, simple but profound. Understand them and you've mastered the complex and crucial art of persuasion.-
--William D. Crano, author of The Rules of Influence: Winning When You're in the Minority -Many write on the topic of persuasion. Precious few genuinely understand it. Kevin is one of those precious few. Read everything you can by him.-
--Mark Joyner, founder and CEO of Simpleology, www.simpleology.com

Spis treści

Acknowledgments xi

Chapter 1 Intentional Reality 1

Chapter 2 Identity Convergence 14

Chapter 3 Kim Kardashian s Connectors 30

Chapter 4 Your Self and Others 44

Chapter 5 Your Trusted Self 54

Chapter 6 Reactance Removed 60

Chapter 7 The Science of When 76

52 Techniques 89

1 Preempting the Neon Sign 93

2 Is Less More? 95

3 Practice Deframing 98

4 You Can t Beat Biology 100

5 Face Your jpeg 102

8 Do I Understand? 107

9 The First Shall Be Last and the Last Shall Be First 110

10 More than the Message 111

11 When All Else Fails 113

12 Something Money Can t Buy 114

13 Attention ç Here 116

14 Imagined Ownership 117

15 Unique Frame Precludes No 119

16 The Contrastive Analysis 121

17 Give Them a Cup of Coff ee 123

18 The $4,000,000 Bra 125

19 Mirror Neuron on the Wall . . . 126

20 Behavioral Gravit 128

21 If You Insist 129

22 Here s the Message for That Mood 131

23 Behavioral Integration 132

24 Have Them Help You Help Them Change 133

25 The Second Right Answer 136

26 Hypothetically Speaking 138

27 Switching Labels 139

28 Listen for What They re Not Saying 141

29 Role–Response–Projection 142

30 Let Them Direct the Traffi c 144

31 Absorb Them into Your World 147

32 The Hidden Message 149

33 Psychic Power 152

34 Bond Quickly 154

35 Use a Post–It® Note 158

36 More Post–It® Magic 160

37 Seven New Body Language Tips 163

38 Triggering Feelings of Inclusion 164

39 Regret Reduction 165

40 I can t aff ord it. 167

41 Put It on Paper 169

42 Choice Sequencing 170

43 Generate This Specifi c Sequence of Emotions 172

44 The Instant Drama Resolution Technique 175

45 Cause Them to Be Interrupted 177

46 Recapturing Attention 179

47 Decide Right Now 181

48 Generate an Irresistible Impulse 182

49 Take Them for a Walk 184

50 The Story and the Statistic 186

51 Understanding, and the Alternative 188

52 Give Them Meaning 190

A 10–Step Influence Template 192

Bibliography 198

Index 204

About the Author 211

O autorze

KEVIN HOGAN is a public speaker and corporate trainer, teaching about persuasion, influence, body language, emotional intelligence, communication, and motivation. In the last decade, he has become a body language expert and unconscious influence expert to ABC, Fox, the BBC,the New York Times,and many others. He holds a doctoral degree in psychology and has studied extensively in the fields of influence, hypnosis, and nonverbal communication.