Micro-Entrepreneurship for Dummies

ISBN-13: 9781118521687 / Angielski / Miękka / 2013 / 384 str.

Paul Mladjenovic

Opis

Tired of the 9-to-5 grind and want a way to earn or to supplement your income? Easy. The media has named the growing trend toward micro-entrepreneurship -the Rise of the Creative Class, - -the Gig Life, - or -the freelance economy.- All of those refer to the nearly 4 million workers who were self-employed this past year, and millions of others who currently supplement their income with freelance work. While the trend has been spotted before, there's one stark difference between micro-entrepreneurs today and the -Free Agent Nation- citizens of the late '90s: technology. Micro-Entrepreneurship For Dummies shows you how to navigate this confusing technological landscape in order to make a contributable profit. Micro-Entrepreneurship For Dummies aids you in making the best use of micro-entrepreneurial platforms, with helpful advice that includes information on signing up for and selling products on websites such as Airbnb, Craigslist, Taskrabbit, Uber, and Etsy.

• Micro-enterprise, using online platforms to sell products or services, is a proven way to earn extra money and supplement household income
• In today's struggling economy, the importance of self-run businesses and small enterprise is growing as more people take lower-paying jobs and need a little extra spending money
• Shows you how to sign up for and sell products online

Micro-Entrepreneurship For Dummies appeals to anyone looking to earn or supplement their income from home.

Spis treści

Introduction 1

Part I: Getting Started with Micro–Entrepreneurship 7

Chapter 1: Micro–Entrepreneurship 101: Just the Basics, Please 9

Chapter 2: Knowing Your Path as a Micro–Entrepreneur 17

Chapter 3: Understanding Yourself: What Makes You Tick 31

Chapter 4: Setting Up Your Internet Presence 45

Chapter 5: Honing In on Opportunities 59

Part II: Finding Great Micro–Entrepreneurship Ideas 77

Chapter 6: Creating Your Arts and Crafts Micro–Business from Scratch 79

Chapter 7: Selling Other Stuff: The Golden Rules of Success 91

Chapter 8: Selling Your Services 105

Chapter 9: Writing for Money 121

Chapter 10: Getting Into Self–Publishing 133

Chapter 11: Being a Successful Affi liate 153

Chapter 12: Cashing in on Advertising 169

Part III: Marketing and Selling Your Micro–Business 187

Chapter 13: Understanding Your Marketing Approach 189

Chapter 14: Communicating with Prospective Customers 205

Chapter 15: Utilizing Search Engine Strategies to Market Your Business 223

Chapter 16: Using Blogs and Ezines in Your Marketing Plan 237

Chapter 17: Marketing through Social Media 255

Chapter 18: Implementing Other Marketing Strategies 267

Part IV: Considering Taxes and Legal Issues 285

Chapter 19: Outsourcing: Getting Others to Help You 287

Chapter 20: Micro to Macro: Growing and Selling Your Business 301

Chapter 21: Uncle Sam Comes Calling: Tax Issues for the Micro–Entrepreneur 315

Part V: The Part of Tens 333

Chapter 22: Ten Beginning Micro–Entrepreneur Pitfalls

(and How to Avoid em) 335

Chapter 23: Ten (Plus One) Ways to Make Money Quickly 341

Index 347

O autorze

Paul Mladjenovic is a certified financial planner, micro–entrepreneur, and home business educator with more than 25 years′ experience writing and teaching about financial and business start–up topics. He owns RavingCapitalist.com and is also the author of Stock Investing For Dummies.

Blurb

Learn to:

• Navigate the technological landscape and earn a profit
• Make the best use of micro–entrepreneurial platforms
• Sell your products and services online or offline

Take control of your career and income and be your own boss

If you′ve had dreams of starting your own full–time or part–time, home–based business, perhaps because you′re unemployed, dissatisfied with your current career, or you just need some supplemental income, micro–entrepreneurship is your best bet. This hands–on, friendly guide arms you with ideas, strategies, and lots of resources to help you kick–start your venture!

• Micro–Entrepreneurship 101 find out the best path toward being a micro–entrepreneur and what type of business mirrors your interests and abilities
• The nuts ′n′ bolts get the skinny on the inner workings of micro–entrepreneurship, from creating products and services to auctions, writing, self–publishing, affiliate marketing, and advertising
• Reach the masses discover how to find your best customers and the various ways to market, from publicity and guest blogging to ezine and blog marketing
• The fruits of your labor get help managing all aspects of your business, from administrative tasks to more detailed technological tasks, like outsourcing

Open the book and find:

• Why a web presence is important
• How to set up a website or blog
• A ton of sites and resources to help you
• Ways to tap into your passion and find your niche
• Tips for marketing and selling your micro business
• The scoop on market research
• Guidance on tax implications and benefits
• Common pitfalls to avoid
• Ten ways to make money immediately