Intellectual Property for Managers and Investors: A Guide to Evaluating, Protecting and Exploiting IP

ISBN-13: 9781107407466 / Angielski / Miękka / 2012 / 186 str.

Steven J. Frank

Opis

No longer is intellectual property (IP) just a necessary expense for large technology companies. Competing and succeeding in today's marketplace requires an in-depth understanding of IP--its use as a weapon, as a shield, and as a monetizable asset. Yet in a world where fortunes can rise or founder on the strength of an IP portfolio, hesitation to enter this world still abounds. This book equips the business manager with a working, practical knowledge essential to creating and exploiting IP wealth. It shows investors how to evaluate IP strength and competitive value.