Reputation in Business: Lessons for Leaders

ISBN-13: 9781032277509 / Angielski / Twarda / 2022 / 256 str.

Stuart Thomson

Opis

A compelling mix of reputation management, crisis leadership and the role of politics in business, this book provides unique practical steps that leaders can take to protect their reputations and those of the organisations they head in an ever-more open social media-led world.

Spis treści

Introduction 1. Reputation Building 2. Getting Ahead of Reputation 3. The Media: A Study in Pressure 4. The Charity Challenge 5. Politics: Best Friend or Worst Enemy? 6. Anticipating The Attack  Conclusion: The Ongoing Challenge

O autorze

Stuart Thomson is a public affairs and communications specialist, published author and blogger. He leads the public affairs consultancy at law firm BDB Pitmans, has appeared on Sky News, BBC 5 Live, BBC World and BBC's Radio 4's Today programme, and has been a judge for the Public Affairs News, PR Week, Public Affairs and the European Public Affairs awards. He was listed as one of the Top 100 Public Affairs Consultants by Total Politics, shortlisted for the Institute of Directors and Chartered Instistute of Public Relations Director of the Year award, and won the Best Current Affairs Influencer category at Vuelio’s Online Influence Awards 2020. Stuart is also an honorary research fellow at the University of Aberdeen.