Communication Yearbook 15

ISBN-13: 9781032243146 / Angielski / Miękka / 2022 / 698 str.

Stanley Deetz

Opis

The Communication Yearbook 15 focuses on cultural studies and the social production of maning in relation to mass media messages. Included are significant issues in persuasion, language and dominance and interpersonal communication.

Spis treści

Section 1: Mass Entertainment, Audience Mediation, and Politics  1. Mass Entertainment and Community: Toward a Culture-Centered Paradigm for Mass Communication Research Dennis K. Davies and Thomas F. N. Puckett  Commentaries: The Challenge of a Culture-Centered Paradigm: Metatheory and Reconciliation in Media Research Michael Real  Some Good News-Bad News About a Culture-Centered Paradigm Lana F. Rakow  2. The Resourceful Reader: Interpreting Television Characters and Narratives Sonia M. Livingstone  Commentaries: The Active Viewer and the Problem of Interpretation: Reconciling Traditional and Critical Research Andrea L. Press  At the Intersection of Messages and Receivers Enriching Communication Theory Suzanne Pingree  3. Schema Theory and Measurement in Mass Communication Research: Theoretical and Methodological Issues in News Information Processing Robert H. Wicks  Commentary: A Broader and "Warmer" Approach to Schema Theory Gina M. Garramone  4. Insights into Soviet Life Provided by Soviet Movies: Political Actors and Their Ideologies in the 1970s and 1980s Vlaimir Shlapentokh and Dmitry Shlapentokh  Commentary: Politics and Aesthetics in the Cinema of Postrevolutionary Societies Anna Banks  Section 2: Mass Media Messages and Influence  5. Encounters with the Television Image: Thirty Years of Encoding Research David Barker and Bernard M. Timberg  Commentaries: Closer Encounters with Television: Incorporating the Medium Caren J. Deming  Cultural Studies and the Politics of Encoding Research Mike Budd and Clay Steinman  6. A Theory of Belief, Attitude, Intention, and Behaviour Extended to the Domain of Corrective Advertising Michael Burgoon, Deborah A. Newton and Thomas S. Birk  Commentaries: Deception, Accountability, and Theoretical Refinement Richard E. Crable  Effects and Effectiveness of Corrective Advertising: Assumptions and Errors in Regulation Research Herbert J. Rotfield  7. Bridging Theory and Praxis: Reexamining Public Health Communication Clifford W. Scherer and Napoleon K. Juanillo, Jr.  Commentaries: Bridging Theory "of" and Theory "for" Communication Campaigns: An Essay on Ideology and Public Policy Charles T. Salmon  Risk Communication: An Emerging Area of Helath Communication Research Vincent T. Covello  8. Public Issues and Argumentation Structures: An Approach to the Study of the Contents of Media Agenda-Setting Hans-Jurgen Weiss  Commentaries: Public Issues, Agenda-Setting, and Argument: A Theoretical Perspective Renée A. Meyers  The Mediacentric Agenda of Agenda-Setting Research: Eclipse of the Public Sphere Ed McLuskie  Section 3: Interaction in the Social Context  9. Dominance-Seeking Language Strategies: Please Eat the Floor, Dogbreath, or I’ll Rip Your Lungs Out, Okay? Jo Liska  Commentaries: Thoughts About Floors Not Eaten, Lungs Ripped, and Breathless Dogs: Issues in Language and Dominance James J. Bradoc  Gender and Dominance Cheris Kramarae  10. Communication as the Interface Between Couples and Culture Barbara M. Montgomery  Commentaries: Close Relationships in the Physical and Social World: Dialectical and Transactional Analyses Barbara B. Brown, Irwin Altman and Carol M. Werner  Communication, Intimacy, and the Course of Time Timothy Stephen  11. The Politics of Common Sense: Articulation Theory and Critical Communication Studies Ian Angus  Commentaries: Communication, Postmodernism, and the Politics of Common Sense Dennis K. Munby  The Politics of Articulation and Critical Communication Theory Leonard C. Hawes  Section 4: The Person in Interaction  12. Interpersonal Communication: A Review and Critique Stanley B. Cunningham  Commentaries: Theoretical Choices That Clarify the Present and Define the Future James L. Applegate  Critieria for Evaluating Models of Intrapersonal Communication Processes Deborah R. Barker and Larry L. Barker

O autorze

Stanley Deetz