Value in Marketing: Retrospective and Perspective Stance

ISBN-13: 9781032084626 / Angielski / Miękka / 2021 / 228 str.

Marin A. Marinov

Opis

Value in Marketing presents reflections and analysis of value in marketing by consecutive generations of scholars who have made theoretical contribution to the contemporary understanding of the concept, its interpretations, dimensions and importance.

Spis treści

List of Tables

List of Figures

1 Value in Marketing: What Is It and Why Does It Matter?

Marin Marinov and Svetla Marinova

2 The Concept of Consumer Value: Development, Implications, Trajectory

Morris B. Holbrook

3 The Intra-Variable Perspective on Value Research: A Personal Documented View

Raquel Sánchez-Fernández and Martina G. Gallarza

4 The Inter-Variable Perspective on Consumer Value Research: A personal Documented View

Martina G. Gallarza and Raquel Sánchez-Fernández

5 A Critical Review of the Value Concept in the International Marketing Context

Sardana Islam Khan,^,Ho Yin Wong and Parves Sultan

6 The Value of Networks and Knowledge in the Internationalization Process of Firms: Challenges and Future Perspectives

Kent Eriksson and Angelika Lindstrand

7 Value Co-Creation in Social Media Networks

Svetla Marinova, Jonas Eduardsen and Marin Marinov

8 Value Creation in Context: A Value Chain Locus Perspective

Svetla T. Marinova, Susan Freeman and Marin A. Marinov

List of Contributors

Index

O autorze

Marin A. Marinov holds a PhD degree in Management and is Professor of International Business at Aalborg University, Denmark. His research interests include internationalization of business, multinational firms and business development in emerging economies, as well as business policy and strategy. He has taught and done extensive research on both sides of the Atlantic and in Asia in countries including Austria, Bulgaria, China, Finland, France, Germany, Portugal, Spain, Sweden, the United Kingdom, the United States among numerous others.