Exploring Communication Theory: Making Sense of Us

ISBN-13: 9781032016924 / Angielski / Twarda / 2022 / 408 str.

Kory Floyd; Paul Schrodt; Larry a. Erbert

Opis

Continuing its engaging and readable approach, this second edition presents an overview of the major theories within the discipline of communication studies inclusive of the three major paradigms of social scientific, interpretive, and critical.

Spis treści

1. Making Sense of Communication, 2. Conceptualizing Communication Theory, 3. Communication Theory and Research, 4. Signs, Symbols, and Semantics, 5. Organizing and Sending Messages, 6. Explaining and Understanding Human Behavior, 7. Discourse and Change, 8. Communication in Developing Relationships, 9. Communication in Sustaining Relationships, 10. Processes of Persuasion, 11. Communication in Organizations, 12. Theories of Group and Family Communication, 13. Theories of Health Communication, 14. Technology and Media Processing, 15. Theories of Communication, Culture, and Critique, Glossary