WOW Moments: Fifty Thank-Yous And Ten Curses: A Customer Service Story

ISBN-13: 9780977300617 / Angielski / Miękka / 2015 / 126 str.

Jeff Shapiro

Opis

Amazon.com. Starbucks. Your cable or cell phone provider.
Some organizations "wow" their customers and some don't.
What does it even mean to "wow" a customer?
How would your customers describe their most recent interaction with you? What are the characteristics of a "wow" moment, and how can you and your organization continuously improve to provide more of them?
Join business owner Allen and management consultant Jeff as they take a customer service journey to answer these questions and more. Told in story form, this book is meant to be used in conjunction with the tools and exercises provided in the appendix as well as additional material found at www.pythonefk.com. Read WOW Moments: Fifty Thank-Yous And Ten Curses on your own or as a team, and use it to assist in your efforts to "wow" more customers more often. Keep them coming back for more while also referring others to your organization.