A Manager's Guide to Newsletters: Communicating for Results

ISBN-13: 9780968328729 / Angielski / Miękka / 2001 / 211 str.

MBA Robert F Abbott

Opis

How to start and manage a newsletter that influences the way readers think or act. A Manager's Guide to Newsletters: Communicating for Results is the first book about newsletters to focus on the managerial issues: planning, administration, and evaluation.