Chase One Rabbit: Strategic Marketing for Business Success

ISBN-13: 9780957694545 / Angielski / Miękka / 2014 / 188 str.

David Parrish

Opis

""Marketing in minutes, on your mobile...""
Chase One Rabbit is about focused marketing. It's about understanding your business, to create strategies that help you sell it to best effect. It combines inspirational stories and practical techniques, giving creative entrepreneurs the tools to make their businesses even more successful by using strategic marketing.
'How to sell?' is an age-old question. International consultant and trainer David Parrish illustrates key strategic sales and marketing messages by drawing on stories from his own experience as an entrepreneur and develops marketing case studies from the successes of his clients worldwide.
Chase One Rabbit has been developed specifically for the eBook market. Each section is succinct, with a clear focus on helping you create a strategic marketing plan. Each topic includes 'what to do next', and related marketing subjects, to help you clarify and refine your marketing objectives and get the best from your creative business.
This isn't about advertising. Smart marketing thinking doesn't have to be expensive, flashy or quirky: it's about understanding your business, focusing and thinking things through to develop clear sales strategies and techniques to increase your success, profit and market position. Chase One Rabbit shows you how...
You'll discover the strengths of buzz marketing and reap the rewards of word-of-mouth recommendations. You'll understand the difference between strategic and operational marketing; between marketing communications and a synchronised, streamlined strategy.
Sales and marketing should flow seamlessly together, underpinned by a marketing strategy that is unique to your business, sector and audience. David poses questions and analyses examples, creating a marketing toolkit to develop your own authentic marketing strategy with precision techniques and a polished sales pitch.
Chase One Rabbit gets you to think about strategy and sales, profit and precision marketing; being your 'authentic' self so that selling doesn't feel like a chore, and understanding what you're selling, and why your customers want it. It helps you to define the value of selling a creative product or service and gives you both ideas, and constructive ways to achieve them. And it will make you think about local, national and international markets. In an age of digital and internet marketing, it's about making sure you pick the right tools for the job.
It also deals with the unique complexities of running a business in the creative industries; of working in a sector you're passionate about, valuing your work, choosing the right customers, marketing effectively and making that business profitable and successful.
Each of the 63 short sections provides food for thought, suggesting practical things you can do immediately to improve your business. Practical and progressive, it's designed for businesses large and small - from start-ups to mature businesses, arts and cultural organisations to creative entrepreneurs - with a wealth of ideas and inspiration to dip into every day.
David Parrish has worked with hundreds of creative entrepreneurs, small businesses, digital SMEs, arts organisations and business development and support agencies in more than 30 countries. He specialises in creative and digital industries, helping entrepreneurs use the creativity they employ within the business on their business, devising and implementing clever marketing strategies.
Chase One Rabbit is his second book, following the acclaimed 'T-Shirts and Suits: A Guide to the Business of Creativity', published in translations in seven countries.
Chase One Rabbit is written with creative and digital businesses in mind. As a creative enterprises toolkit, it is relevant to all businesses and organisations in the creative industries including cultural enterprises and ar