ISBN-13: 9780956761804 / Angielski / Miękka / 2013 / 254 str.
ISBN-13: 9780956761804 / Angielski / Miękka / 2013 / 254 str.
An expose of global franchising, with advice for franchisees seeking a business opportunity and how to build a successful business. The second section provides advice for businesses considering franchising as an expansion option.