Street Style: An Ethnography of Fashion Blogging

ISBN-13: 9780857855756 / Angielski / Miękka / 2016 / 336 str.

Brent Luvaas; Joanne B. Eicher

Opis

Street style blogging has experienced a meteoric rise in popularity over the last decade. Amateur photographers, often with no formal training in fashion, have become critical arbiters of taste and trends, influencing the representations that appear in magazines and on runways, and putting new cities on the fashion world map. This cutting-edge book documents the evolution of street style photography, from the fieldwork photos of early anthropology to the glamorized snapshots that appear on blogs today, and explores the structural shifts in the global fashion industry that street style has helped bring about.Chronicling author and anthropologist Brent Luvaas' experience over three years of blogging through vivid street imagery and rich ethnographic detail, this book turns the lens of street style photography back onto anthropology itself, arguing that the phenomenon is a powerful mode of amateur ethnography. Bloggers blur the distinction between professional and amateur, insider and outsider, self and brand. This book documents that blur from the ground level-from the streets of Philadelphia to the sidewalks of New York Fashion Week.Street Style is an essential read for students and scholars of fashion, anthropology, sociology, media and cultural studies, and fans of street style photography alike.

Recenzje

Has street style enriched and democratized fashion or has the latter eaten the former for breakfast? Brent Luvaas' own take on street style gives a unique and much-needed perspective from which we can begin to see what is and what will happen to the presentation of the self in public. Ted Polhemus, photographer and author of Streetstyle: From Sidewalk to Catwalk

Spis treści

Introduction: Anthropology, Street Style1. On "The Street": A Conceptual History of Street Style Photography 2. Traveling the Street Style Blogosphere: Amateur Anthropology from Around the Globe3. Style Radar: On Becoming a Street Style Blogger and Knowing Whom to Shoot 4. The Subject(s) of Street Style: Street Portraits as Fashion Singularities5. The Business of Blogging: Free Labor, Freelancing, and Free Stuff6. Scene from the Sidewalk: Shooting Street Style at New York Fashion Week7. Conclusion: Straight Up, ReduxBibliographyIndex

O autorze

Brent Luvaas is Associate Professor of Anthropology at Drexel University, USA. He is the author of DIY Style (Berg, 2012) and the blogger behind www.urbanfieldnotes.com, a street style blog documenting fashion on the streets of Philadelphia.