Positive Design and Appreciative Construction: From Sustainable Development to Sustainable Value

ISBN-13: 9780857243690 / Angielski / Twarda / 2010 / 345 str.

Tojo Thatchenkery;David L. Cooperrider;Michel Avital

Opis

This volume is focused on sustainable value which has become a widespread aspiration in all walks of life. By taking a generative approach and by building on positive design principles inherent in the appreciative inquiry methodology, it proposes moving from sustainable development to sustainable value. Chapters focus on three thematic areas for sustainable value: positive design, appreciative intelligence and social innovation, and social entrepreneurship. Contributions respond to questions such as: How can the design approach help enhance the sustainable value over profit value? And what needs to happen to create a vibrant community of practice among design practitioners, scientists, business and political leaders? Case studies show that by reframing global problems with an appreciative lens, organizations of all sorts can indeed create social innovation and even establish a business case for sustainable value. It provides lessons learned from high impact social entrepreneurship and conceptualizes how this nascent movement with unbridled potential may contribute to the radical shift necessary for moving from sustainable development to sustainable value.