Destination Recommendation Systems: Behavioural Foundations and Applications

ISBN-13: 9780851990231 / Angielski / Twarda / 2006 / 320 str.

Daniel R. Fesenmaier; Karl W. Wober; Hannes Werthner

Opis

An emerging area of study within technology and tourism focuses on the development of technologies which enable Internet users to quickly and effectively find relevant information about selected topics including travel destination and transportation. This area of tourism research and development is generally referred to as destination marketing systems (DMSs) and brings together both applied and academic interests ranging from marketing and management to psychology, mathematics and computer sciences. This book provides a comprehensive synthesis of the current status of research, representing the contributions of some of the leading researchers in destination marketing systems.