International Strategic Management: Challenges And Opportunities

ISBN-13: 9780844816661 / Angielski / Miękka / 1992 / 240 str.

Franklin R. Root; Kanoknart Visudtibhan

Opis

No single definition of international or global strategic management can hope to capture its many dimensions. In reaching decisions that affect the entire multinational enterprise system, managers use concepts and theories to formulate strategies that ae intended to create competitiveness advantages in regional and global markets. This book contains articles on one or more aspects of strategic management in the multinational enterprise. Contributions have been selected upon four criteria: multinational (transnational) enterprise; a top-management perspective encompassing the entire multinational enterprise system; normative, decision-making emphasis useful to international managers; and regency of publication interpreted as no earlier than 1985.

Spis treści

Part 1 Concepts and theories of international strategic management: a note on global strategies; strategic planning for global business; defining and measuring the international strategic focus of multinational corporations. Part 2 Creating strategies for international competitive advantage: changing patterns of international competition; globalization versus regionalization - which way for the multinationals?; how to take your company to the global market. Part 3 Designing organization to carry out international strategies: organization environments and the multinational enterprise; managing the multi-centre firm - case studies from Sweden. Part 4 Managing technological innovation on a global scale; global R&D management. Part 5 Forming international strategic alliances, the role of technology in the formation and form of multinational cooperative arrangements.

O autorze

Franklin R. Root, Kanoknart Visudtibhan