Chapter 6. Actively Engaging with Patrons on Social Media — Kelley Cotter and Sara Baron
Chapter 7. Graphic Design on a Shoestring Budget — Natalie Currie and Susan Urban
Chapter 8. Strategy, Intentionality, and Impact: A Purchasing Plan for Library Promotional Swag — Zackary Chance Medlin, Stephanie J. Graves, and Sarah LeMire
Section 2: Programming and Event Planning
Chapter 9. Hosting a Library De-Stress Week — Kaela Casey and Laura M. Worden
Chapter 10. “Meet, Greet, and Eat” Outreach: Developing a Library Fair for Faculty and Staff — Marissa C. Ball, Barbara M. Sorondo, and Sarah J. Hammill
Chapter 11. Hosting a Game Night in an Academic Library — Jeffrey Henry
Chapter 12. “Take a Paws” with Therapy Dogs and Make it a Howling Success — Peggy A. Pritchard
Chapter 13. Student Performances in Found Spaces: Shakespeare in the Library — Natalie Lopez
Chapter 14. Prepare a Picture Perfect (wiki)Pedia Editing Party — Alena Principato and Rebecca B. Vargha
Chapter 15. Traveling Exhibitions as Catalysts for Community Engagement — Patricia Tuohy and Melanie Welch
Section 3: Outreach to Select Populations
Chapter 16. Libpocalypse: A Research Activity for First-Year Students — Jessica Long and Jennifer Hicks