Blueprint for Your Library Marketing Plan: A Guide to Help You Survive and Thrive

ISBN-13: 9780838909096 / Angielski / Miękka / 2009

Patricia H. Fisher; Marseille M. Pride; Ellen G. Miller

Opis

Drawing on the authors' many decades of experience in marketing and as librarians and trustees, Blueprint for Your Library Marketing Plan offers a step-by-step program to get any library up to speed with minimal angst. These easy-to-implement techniques help librarians: - Lay the groundwork through strategic planning and data collection- Write the plan, including targeting the market, defining services, setting goals, and taking action to promote the library- Use marketing planning to create and position new and existing services and programs- Implement and track the plan then evaluate results