ISBN-13: 9780815332640 / Angielski / Miękka / 1999 / 240 str.
ISBN-13: 9780815332640 / Angielski / Miękka / 1999 / 240 str.
Using examples of The Tale of Peter Rabbit by Beatrix Potter to explore the impact of new media and technologies on how children learn about stories and reading, this book investigates nearly 100 re-tellings in a variety of media, some authorized by Potter's publisher Frederick Warne, some unauthorized. It looks at the implications of converging developments in children's literature: new media and technologies now readily available to children leading to new conventions and protocols of storytelling; changing commercial pressures on publishers and an emphasis on producing commodities associated with books and videos; saturation marketing which targets children and adults in different ways; and a cultural emphasis on the fragmentation, adaptation, and re-working of texts.