ISBN-13: 9780805841169 / Angielski / Miękka / 2001 / 158 str.
ISBN-13: 9780805841169 / Angielski / Miękka / 2001 / 158 str.
This work contributes to critical thinking about public issues related to technology development. Its aims are to examine how certain values, such as progress and profit, are elevated in such public discourse, while others, such as community and social justice, are displaced. By considering what the spokespersons of the technological elite seek to influence their audiences, this work draws attention to who is allowed to speak, under what conditions, and to what ends. Qualitative descriptive methods are used to examine how such instances of communication are designed. The rhetorical analysis offered in this book considers how authors and producers of the messages construct or address their audiences in the text. This work is intended for scholars and students in communication, rhetoric, and education who want to know how talk about communication technology affects how we think about it.