ISBN-13: 9780803975774 / Angielski / Miękka / 1997 / 192 str.
ISBN-13: 9780803975774 / Angielski / Miękka / 1997 / 192 str.
This book offers an accessible and authoritative guide to the mass communication process. The authors examine media production, the nature of media texts, the role of news sources, the general social and political context of mass communication and the ways in which media outputs are assimilated by audiences.