Academic Strategy: The Management Revolution in American Higher Education

ISBN-13: 9780801830303 / Angielski / Miękka / 1983 / 224 str.

George Keller; Richard Michael Cyert

Opis

"A chilling, instructive, literate, compelling discussion of the staggering problems facing U.S. higher education and the management strategies required to cope with them." -- Washington Post

"George Keller's best seller allows us to understand how techniques of strategic management can help deal with future uncertainties and shows how a number of campuses have faced hard times creatively." -- Higher Education