Innovation in Hospitality and Tourism

ISBN-13: 9780789032706 / Angielski / Twarda / 2006 / 224 str.

Mike Peters; Mike Peters

Opis

Get the latest research on new ways to measure innovation in the tourism value chain Until now, most available research on innovation in tourism product service and development has focused on concepts, rather than facts. Innovation in Hospitality and Tourism presents empirical studies that identify the major push and pull factors of innovation in hospitality and tourism, providing vital information on how to measure innovation in the control and sustainable management of new service development. This unique book examines the internal and external drivers of innovation in the market place, the difference between innovative firms and those that merely follow trends, and explanations and examples of innovations in special areas of the tourism value chain. With hospitality markets saturated and clients selecting services from all over the world, it's not enough to have an innovative idea for a new tourism productyour idea has to have the potential to be successfully marketed. Innovation in Hospitality and Tourism looks at methods of measuring the market-based applications of new processes, products, and forms of organization, the economic impact of innovation, innovation as a bipolar process between market and resources, and forms of cooperation that can strengthen and reinforce innovation. The book's contributors analyze the relationship between welfare services and tourism in Denmark, the innovation potential throughout the tourism value chain from the supply side focus, innovation as a competitive advantage in Alpine tourism and in the small- and medium-sized hotel industry, tourism innovation statistics across products, providers, markets, and geopolitical regions, and a case study of AltiraSPA, a wellness concept of the ArabellaSheraton group. Innovation in Hospitality and Tourism examines: product development measuring innovation consumer-based measurement of innovation innovation processes in hotel chains innovation performan

Spis treści

• Innovation in Tourism (Mike Peters and Birgit Pikkemaat)
  
• The Marriage Between Welfare Services and Tourism—A Driving Force for Innovation? (Anne-Mette Hjalager)
  
• Leadership and Innovation Processes—Development of Products and Services Based on Core Competencies (Harald Pechlaner, Elisabeth Fischer, and Eva-Maria Hammann)
  
• Prospects for Innovation in Tourism: Analyzing the Innovation Potential Throughout the Tourism Value Chain (Klaus Weiermair)
  
• A Consumer-Based Measurement of Tourism Innovation (Serena Volo)
  
• Towards the Measurement of Innovation—A Pilot Study in the Small and Medium Sized Hotel Industry (Birgit Pikkemaat and Mike Peters)
  
• An Investigation of the Factors Affecting Innovation Performance in Chain and Independent Hotels (Michael Ottenbacher, Vivienne Shaw, and Andrew Lockwood)
  
• Innovative Product Development in Hotel Operations (Joerg Frehse)
  
• Challenges in Mobile Business Solutions for Tourist Destinations—The Trial Case of St. Moritz (Pietro Beritelli and Matthias Schuppisser)
  
• Evaluating Internet Portals—An Empirical Study of Acceptance Measurement Based on the Austrian National Tourist Office’s Service Portal (Claudia Klausegger)
  
• A New Tune from an Old Instrument: The Application of SERVQUAL to a Tourism Service Business (Robert A. Home)
  
• Index
  
• Reference Notes Included
  

O autorze

Peters, Mike