Lobbying for Social Change

ISBN-13: 9780789031662 / Angielski / Miękka / 2006 / 302 str.

Willard C. Richan

Opis

This step-by-step guide to lobbying covers it all--from the basics for beginners to specific techniques for experienced lobbyists. Here are some of the things you'll learn to do: assess your political resources; set an agenda for action; understand whom to lobby and how to gauge their power, motivation, and ability; use evidence to make your case; work directly with policymakers; testify in a public hearing; use the mass media; and take direct action. This edition provides updated case material, expanded coverage of electronic media, and two new chapters; one focusing on direct action for fundamental change, and the other presenting a case history of a grassroots lobbying campaign.

Spis treści

• Preface to the Third Edition
  
• Acknowledgments
  
• Introduction
  
• The Context
  
• The Policy Cycle
  
• Taking One Step at a Time
  
• PART I: BASIC STEPS
  
• Chapter 1. Assessing Your Strengths and Limitations
  
• Appreciating Your Strengths
  
• Being Realistic About Limitations
  
• Points to Remember
  
• Chapter 2. Setting the Agenda
  
• Rule 1: Know Your Agenda
  
• Rule 2: Decide Between Incremental and Fundamental Change Goals
  
• Rule 3: Be Clear About Your Priorities
  
• Rule 4: Develop Fallback Positions
  
• An Exercise in Agenda Setting
  
• Points to Remember
  
• Chapter 3. Understanding Policymakers
  
• Picking the Right Target
  
• What Makes Policymakers Tick?
  
• Critical Factor: How the Policymaker Defines the Problem
  
• An Exercise in Targeting
  
• Points to Remember
  
• Chapter 4. Preparing the Case
  
• Modifying the Audience’s Definition of the Situation
  
• Strategies of Argument with Four Kinds of Audiences
  
• The Policy Brief
  
• Writing a Brief About Abortion
  
• Now You Try Planning a Brief
  
• Points to Remember
  
• Chapter 5. Gathering Evidence
  
• Kinds of Evidence
  
• The Quality of Evidence: Whom and What Can You Trust?
  
• Conducting the Search
  
• PART II: PRACTICAL APPLICATIONS
  
• Chapter 6. Lobbying One-on-One
  
• Lobbying an Elected Representative
  
• Face-to-Face Meetings
  
• Group Visits
  
• Writing Letters
  
• Lobbying by Telephone
  
• Other Types of Lobbying
  
• Lobbying Appointed Officials
  
• Points to Remember
  
• Chapter 7. Testifying in a Hearing
  
• Your Agenda and Theirs
  
• Audiences
  
• Preparing Testimony
  
• Getting Ready to Testify
  
• Giving Testimony
  
• Fielding Questions in a Public Hearing
  
• Points to Remember
  
• Chapter 8. Using the Mass Media
  
• Traditional Media
  
• Seeing the World Through the Printed Page
  
• Radio: The Ever-Present Voice
  
• Taming the One-Eyed Monster
  
• Electronic Media
  
• Points to Remember
  
• Chapter 9. Taking On the System Through Direct Action
  
• The Importance of Advance Preparation
  
• Good Cop, Bad Cop
  
• Direct Action in the Information Age
  
• The Ultimate Loss of Control
  
• Points to Remember
  
• PART III: CASE HISTORY OF A GRASSROOTS LOBBYING CAMPAIGN
  
• Chapter 10. “Duck Sauce”: Reforming Welfare Reform
  
• Building an Organization
  
• Setting the Agenda
  
• Broadening the Base
  
• The Action Phase
  
• The Beginning of the End for DCCSOS
  
• Chapter 11. Lessons Learned
  
• Bibliography
  
• Index
  
• Reference Notes Included
  

O autorze

Willard C. Richan