The Soap Opera Evolution: America's Enduring Romance with Daytime Drama

ISBN-13: 9780786472819 / Angielski / Miękka / 2012 / 224 str.

Marilyn J. Matelski

Opis

The first daytime dramas began as early as 1930, with Painted Dreams. Programmers soon discovered that housewives often controlled the purse strings, and soaps become an advertiser's gold mine. They now generate more than $900 million in network revenues annually.