Leadership: Succeeding in the Private, Public, and Not-For-Profit Sectors

ISBN-13: 9780765614308 / Angielski / Miękka / 2005 / 427 str.

Ronald R. Sims; Scott A. Quatro

Opis

Whether in the for-profit, not-for-profit, or government sector, organizations today face tough new challenges posed by changing global and domestic environments using diverse workforces. Leaders have to practice different styles appropriate to more complex and dynamic situations than ever before. They need to inspire trust, gain credibility, and implement innovations through others while remaining flexible and adaptable. The contributors to this comprehensive volume seek to define exactly what leadership is or should be, and how to effectively develop it. Guided by a unique framework that looks at leadership across different sectors and functions, they examine what they view as the major leadership challenges in highly visible for-profit, not-for-profit, and government organizations throughout the world. Their insights will prove equally useful as a general survey of leadership problems and solutions for executive policy makers, as well as a text for advanced undergraduate and graduate students.

Spis treści

Today, new media enter our lives faster than ever before. This volume provides a complete, state-of-the-art overview of the newest media technologies and how they can be used in marketing communications - essential information for any organization that wants to maintain an effective advertising program, as well as for experts and students in the fields of advertising and mass communications. Advertising, Promotion, and New Media offers crucial insights on the use of cutting-edge techniques including 3-D advertising, mobile advertising, advergames, interactivity, and netvertising images, as well as more familiar Internet advertising formats such as banner ads and pop-ups. It also discusses such important topics as how to select online affiliates, and how to assess the effectiveness of new media advertising and compare it with traditional formats. Throughout the book, the chapter authors offer up-to-date information and thought provoking ideas on emerging technology and how it can be used effectively for advertising and promotion in the future.

O autorze

Ronald R. Sims, Scott A. Quatro