Review of Marketing Research

ISBN-13: 9780765613042 / Angielski / Twarda / 2004 / 352 str.

Naresh K. Malhotra

Opis

The Review of Marketing Research annual series provides current, state-of-the-art articles by the marketing field's leading researchers and academicians. In contrast to other research publications in the field that impose rigid limitations on the length of articles, RMR publishes longer chapters that are not only theoretically rigorous but also offer richer detail, including literature reviews, cutting-edge methodologies, empirical studies, emerging trends, international developments, guidelines for implementation, and suggestions for future theory development and testing. Edited by Narash K. Malhotra along with a distinguished Editorial Review Board drawn from the leading figures in marketing research and theory, the annual Review of Marketing Research volumes include approximately 7-8 chapters. Each contribution undergoes a rigorous double-blind review process, and each volume represents an across-the-board view of the full range of current marketing research methodologies.

Spis treści

1. A Reappraisal of the Role of Emotion in Consumer Behavior: Traditional and Contemporary Approaches 2. The Eye of the Beholder: Beauty as a Concept in Everyday Discourse and the Collective Photographic Essay 3. Consumer Information Acquisition: A Review and an Extension 4. The Resource-Advantage Theory of Competition: A Review 5. Toward an Integrated Model of Business Performance 6. Consumers' Evaluative Reference Scales and Social Judgment Theory: A Review and Exploratory Study 7. Correspondence Analysis: Methodological Perspectives, Issues, and Applications

O autorze

Naresh K. Malhotra