Qualitative Marketing Research

ISBN-13: 9780761963660 / Angielski / Miękka / 2001 / 256 str.

David Carson; Audrey Gilmore; Kjell Gronhaug

Opis

Qualitative Marketing Research clearly explains the use and importance of qualitative methods, clarifying the theories behind the methodology and providing concrete examples and exercises which illustrate its application to management studies and marketing.