ISBN-13: 9780761961482 / Angielski / Twarda / 1999 / 208 str.
ISBN-13: 9780761961482 / Angielski / Twarda / 1999 / 208 str.
Taking the Nike swoosh logo as a point of departure, this study examines how an advertising image works, exposing the psychology, sociology, and culture behind it. The authors describe and deconstruct the themes and structures of Nike advertising, and explore the logic of the sign economy.